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Did you know AMS is the only music distributor with four distribution centers? And that means we can offer super-fast shipping on all your music products. Whether you don’t want the spark of inspiration to fade or you really need that replacement speaker before the next show, we have you covered anywhere in the U.S. And even better, it’s FREE!
Sometimes the gear on the computer screen seems like a better fit than when you actually get your hands on it. We understand, and that’s why AMS offers an industry-leading 45-day money-back guarantee. If you’re not happy with an item, you have a full month and a half to send it back! We don’t want to just sell you gear. We want to sell you the RIGHT gear — even if it takes a few tries.
Welcome Canadian musicians! Buying your gear from AMS is as easy as going to a local music store, with more selection and more than competitive prices!
Items with this logo are eligible to ship to Canada. Please note that you will be responsible for payment of brokerage fees, duties and other import taxes applicable to your order.
NOTE: Free shipping offers do not apply to Canadian orders. Please be aware of custom fees - such as taxes and duties - when your order arrives. Since these fees vary from location to location, CUSTOMS FEES ARE NOT INCLUDED IN SHIPPING CHARGES. Please check with your local customs office for more information on the fees in your areas. Refusal to pay these fees will result in an undeliverable order. If returned, we do not refund shipping charges and may assess restocking fees to cover return shipping expenses.
Don’t sell your soul to a creditor to get the gear you need. At AMS, we want to lower the barriers to create. That’s why we offer in-house 0% financing, and you don’t even have to open a new line of credit! Spread out payments on your credit card to simplify financing and avoid hefty late fees or service charges. Cost shouldn’t interfere with your creativity.
Evolved Performance, Iconic S-Style Precision
The S7 New Gen is a reimagined version of the existing model, S7. It is charged with significant features to ensure superior performance and stretch to its life span. Its enhanced components featuring the newly tuned Sire Larry Carlton pickup set for refined tonal versatility, stainless frets, some more neck features, and new colors make the playing experience even more exceptional this time. It comes with DR Dragon Skin+DEQ-10 electric guitar strings.
SIRE NEW GEN DESIGN
The Sire New Gen models feature an upgraded neck profile with stainless steel frets, a compound radius, Tusq nut, and Lumilay side inlays—crafted for both comfort and versatility across playing styles. Complementing this is the refreshed body design, highlighted by a new lineup of modern colors, a durable port, and a “New Gen” label on the pickguard for easy identification, meeting the needs of today’s players in both form and function.
SIRE NEW GEN SUPER-ST PICKUP SET
A newly tuned Larry Carlton-approved classic S-style pickup configuration that produces a versatile sound heard in similar higher-priced models.
ALUMINUM PICKGUARD INCLUDED
Comes with a pre-installed PVC pickguard for the classic Strat look and tone, plus an additional aluminum pickguard for a modern style with focused mids. Players can select the option that best suits their preference.
S7 New Gen Guitar Features
Sire Larry Carlton S7 New Gen Electric Guitar Specifications
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